Mitchell’s Ice Cream celebrated its 70th Anniversary in a BIG way with an all-day celebration that took place at the store—the same location where Larry and Jack Mitchell opened their first and only store in 1953. It all took place on National Ice Cream Day, Sunday, July 16.
To celebrate Mitchell’s 70th Anniversary, prices for regular cones and cups were rolled back to 70¢ for a single scoop and $1.40 for a double scoop, and customers participated in prize games and took home souvenir photos from Mitchell’s fun Photo
A beautiful new mural, commissioned by Mitchell’s Ice Cream, was unveiled on the ice cream store’s side wall. The mural commemorates 70 years that the store has been at the corner of 29 th St. and San Jose Ave.
Jen Brault and Margaret Belton of Realm Art + Design designed and painted the 16’ L X 8’ H mural. They were joined at the unveiling by Larry Mitchell’s son and daughter, Brian Mitchell and Linda Mitchell who own the business. “We wanted the mural to capture the spirit and flavor of our neighborhood,” said Linda Mitchell. “The mural is just that—a fun and whimsical celebration of our father, Larry, and our neighborhood. I love the sugar cone spires on the church, the chocolate sugar cone palm trees, the waffle cone street, Bernal Hill made of ice cream and everyone in the mural holding ice cream. My Dad was not a bow tie and vest kind of guy, but it looks good on him in the mural, and I know he would be pleased with our 70th celebration,” said Linda Mitchell.